Pam Wright, owner, Söka Outdoors

“Each of us has an up north. It’s a time and place far from the here and now. It’s a map on the wall, a dream in the making, a tugging at one’s soul. For those who feel the tug, who make the dream happen, who put the map in the pack sack and go, the world is never quite the same again.” - Sam Cook, MN


Wilderness guide and outdoors woman Pam Wright has been exploring wild places since she was young. Staying curious, she has explored remote lakes in Canada by canoe, backpacked some of the highest mountains in the Sierra Nevada, ran ultra races through the red rock canyons of Utah, and thru-hiked the Superior Hiking Trail in northern Minnesota.

Her jobs include being a professional wilderness guide in northern Minnesota, hosting webinars that encourage, inspire and provide skills for outdoorsy folks. Currently, she’s working towards becoming a Wilderness First Aid instructor. Her volunteering includes being an outdoor leader for a local, women’s adventure group.

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